SolChoice: from a generic template to a Connecticut solar consultation site
Client: Sol Choice (Jeff). Connecticut residential solar.
Desktop homepage: compare the redesign with the old Wix site.
Drag or use the arrow keys. Home shows the before site; End shows the redesign.
Mobile before and after
Screenshots of the old Wix homepage and the current homepage
The problem
The Wix template gave Connecticut homeowners little direction toward a solar consultation.
- A generic “Home | Sol Choice” title and no meta description.
- A vague “Learn More” as the only button, a non-tappable phone number, and no homepage form.
- About 213 homepage words with no Connecticut targeting.
- Leftover template pages in the sitemap and WebSite schema only.
- About 150 network requests.
The fix
The redesign puts the consultation offer, local context, and ways to reach Jeff in view.
- A clear promise with “Start My Solar Review” and “Call Jeff” above the fold.
- Tappable telephone links and an on-page consultation form.
- Connecticut-focused content and guides.
- LocalBusiness, Review, and FAQPage schema.
- About 18 network requests.
The Lighthouse comparison
On mobile, load time (LCP) dropped from 10.9 s to 4.7 s. SEO went from 85 to 100 on mobile and desktop.
The redesigned page is heavier because of its hero video, and mobile blocking time increased.
| Metric | Before | After |
|---|---|---|
| Mobile | ||
| LCP | 10.9 s | 4.7 s |
| SEO | 85 | 100 |
| Best practices | 79 | 100 |
| Accessibility | 96 | 100 |
| Performance | 56 | 64 |
| Desktop | ||
| Performance | 89 | 100 |
| SEO | 85 | 100 |
| LCP | 2.1 s | 0.8 s |
| Network | ||
| Requests | ~150 | ~18 |
Source: Lighthouse 12 lab runs on October 16, 2026, one run each in headless Chrome. Scores vary between runs. LCP is Largest Contentful Paint. These are lab measurements, not field data or business results.
Explore the full pages
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Before: Desktop full page
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After: Desktop full page
Scroll inside the frame to explore. The PNG preserves the original. Open original PNG (after desktop, opens in a new tab)
Before: Mobile full page
Scroll inside the frame to explore. The PNG preserves the original. Open original PNG (before mobile, opens in a new tab)
After: Mobile full page
Scroll inside the frame to explore. The preview is reduced in size; the PNG preserves the original. Open original PNG (after mobile, opens in a new tab)
